Three projects I ran end to end, with screenshots pulled straight from the actual boards, calendars, and workflows behind them. Nothing on this page is a mockup built to look good here.
Email marketing and launch operations, retainer
A year-round email programme where two campaigns can never collide
A retainer running a monthly newsletter, recurring paid masterclasses, and multi-week product launches on the same list at the same time. My job was making sure no subscriber ever got two campaigns in one day, every asset existed before it was needed, and what happened after each send got measured instead of guessed at.
47%
Average open rate across a month of sends
9/mo
Sends delivered without a single collision with a live launch
7 days
Every launch asset written, reviewed, and scheduled before go-live
$12.63
Cost per masterclass registration, across 82 registrations
The send calendar for a single month. Every email carried its own theme, publish date, and delivery, open, and click numbers, so the next month's brief was written from evidence rather than instinct.
What I owned, week to week
Monthly newsletter theme, brief, and sending cadence
Launch calendars sequenced so no promotional email lands on top of the newsletter
Waitlist open, waitlist close, cart open, cart close
List segmentation, tagging, and re-segmentation based on how people actually engage
Email, SMS, and social copy briefed, reviewed, and scheduled a week ahead
Landing page and link QA before anything goes out
Live dashboards tracking registrations, engagement, and bonus eligibility
Zoom links, calendar invites, and reminder sequences for every masterclass
Co-hosting the masterclass live: Q&A, engagement, and dropping links on cue
Follow-up sequences segmented by what each attendee did during the session
Paid ad coordination, monitoring, and reporting against cost per registration
Managing the copywriter, designer, and video editor against the launch date
Coordinating the sales team's LinkedIn outreach around each campaign
Situation
One list receiving a monthly newsletter, recurring paid masterclasses, and multi-week launches, with nothing stopping two campaigns from hitting the same person on the same day.
Task
Own the entire calendar end to end so sends never collide, every asset is ready before it's needed, and each campaign is measured well enough to improve the next one.
Action
Built one master send calendar with per-email metrics, a hard seven-day asset deadline, engagement-based segmentation, and a live dashboard for every launch and masterclass.
Result
A 47% average open rate, nine sends a month delivered without a collision, and masterclass registrations at $12.63 each, with 69% of attendees staying through to the pitch.
Marketing performance operations
Coordinating campaigns across three paid channels at once
End to end delivery management for a founder led marketing team running lead generation, traffic, and sales campaigns across Meta and Google Ads at the same time.
The ClickUp board behind the programme, grouped by risk level so the riskiest launches sat at the top.
Situation
Multiple campaigns running in parallel, each with different goals, platforms, and people involved.
Task
Keep every launch on time, keep goals aligned, and give clear visibility into progress, budget, and risk.
Action
Built and ran a ClickUp system covering intake, creative coordination, platform setup, and launch.
Result
95% of campaigns launched on time, with an 18% improvement in cost efficiency across channels.
Black Friday email campaign
Zero room for error during the busiest week of the year
A time bound, high pressure Black Friday promotional push through the email channel, with segmented sends on strict deadlines and no margin for mistakes.
The cross-team workflow used to run the campaign, from brief to send.
Situation
Several promotional emails, segmented audiences, and hard send deadlines during peak sales season.
Task
Coordinate content, approvals, scheduling, and execution so every email went out accurately and on time.
Action
Mapped and ran the workflow across the head of marketing, copywriter, designer, and email lead.
Result
99.8% send accuracy, 97% on time delivery, and $12,010 in sales driven by the campaign.
Want to see if this fits your team?
A 30 minute call is enough to tell whether I'm the right fit for where your team is right now.
